More than with any other product , people are willing to shell out thousands of dollars to buy of which they have no real conception -- a computer!

I was in our University Bookstore the other day looking at software when I overheard a salesman talking to a lady about an iMac.

• Salesman: "It has a built in color monitor and comes with a mouse and keyboard--"
• Customer: "Does this thing come with a battery backup system?"
• Salesman: "No, but we have one over there for $99.00. Do you have problems with power outages?"
• Customer: "No, but I don't want to lose all of my Microsoft documents everytime I turn off the computer!"
• Salesman: "You don't need a battery backup for that. That's why it has a 4 gigabyte hard drive."
• Customer: "A hard what?"
• Salesman: "A hard drive. It's like a whole bunch of floppy disks inside your computer that you can store documents on."
• Customer: "I want the battery backup."
• Salesman: "You don't need it."
• Customer: "Why?"

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